Cotton Rosser, also called the "King of the Cowboys" was a living legend in the western and rodeo world. He was known for his quality of rodeo production. After a tragic tractor accident ended his career as an up-and-coming rodeo champion, Cotton purchased the Flying U Rodeo Company. For many years, Cotton and his family worked hard to make the Flying U one of the most successful rodeo stock contracting and production companies in Professional Rodeo. Cotton was known for many years now for his colorful opening ceremonies and entertaining rodeo productions. According to Cotton, "rodeo is not just a sport, but show business where the people in grandstands are the most important part of the show." With this belief, the audience must be entertained, or they will go elsewhere to spend their hard-earned dollar.

Reno Rosser, alongside the Flying U family and crew, continue what Cotton started all those years ago. Reno and his crew travel many miles each year, playing to audiences all over the western United States.

While the journey to produce rodeos for Flying U happens across the western United States, Marysville, CA, and the "Marysville Stampede" is the official hometown rodeo for Flying U. If you live near Marysville, we hope you make the journey to our annual rodeo. There is nothing better than hearing our rodeo fans, in our hometown!